AI Insights · Timothy · January 2024
Top 5 Fashion Games on iOS in Africa Q4 2023
Explore the performance of the top 5 fashion games on iOS in Africa during Q4 2023, with insights on weekly downloads, revenue, and active users.
Throughout the fourth quarter of 2023, the top 5 fashion games on iOS in Africa showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Project Makeover demonstrated a notable fluctuation in its weekly downloads, peaking at over 15K in early October before seeing a decline and then recovering to approximately 6.4K by the end of December. Its weekly revenue ranged from around $4.3K to $6.3K, with a noticeable spike in the final week of December. The game maintained a strong presence in terms of active users, starting the quarter with approximately 49.4K and ending with around 52.8K.
Covet Fashion: Dress Up Game experienced steady weekly downloads, starting at around 300 and gradually increasing to nearly 700 by the end of December. Its weekly revenue varied, with a peak of approximately $1.6K in early November. The number of active users followed a positive trend, growing from around 800 in late September to over 1.1K by the end of the quarter.
Toca Boca Hair Salon 4 saw a mixed performance in weekly downloads, with numbers fluctuating between 250 and 700. The game’s weekly revenue showed a general upward trend, peaking at about $610 in mid-December. Active users also saw some variation, starting at around 1.2K and ending the quarter at approximately 995.
SUITSME: Dress Up Fashion Game had a significant increase in weekly downloads, especially in December, where it reached around 1.9K. The weekly revenue saw a similar upward trend, culminating in approximately $726 in the last week of December. Active users increased notably, starting from around 1.3K and reaching over 3.1K by the end of the quarter.
Life Makeover showed a steady increase in weekly downloads, particularly in December, where it peaked at nearly 1K. The weekly revenue followed a similar trend, with a peak at approximately $690 in late October. The game’s active users also saw considerable growth, starting at about 1.8K and reaching over 2.8K by mid-December before settling at around 2.3K at the end of the quarter.
These insights are derived from Sensor Tower’s data, providing a comprehensive look at the performance of fashion games on iOS in Africa during Q4 2023. For more detailed information and further insights, visit Sensor Tower.
